Overview
A reserve price is the minimum amount you’re willing to accept for your car. It protects you by ensuring you don’t have to sell below your comfort level.
Key points
Dealers cannot see your reserve price during the auction.
The auction will start well below your reserve to encourage competitive bidding.
If bids reach your reserve, the car is considered sold, and the winning dealer is required to honor that price.
If bids don’t reach your reserve, you can choose whether to accept the highest offer or walk away with no obligation.
Why it matters
The reserve price guarantees that you won’t sell for less than your minimum.
It creates a binding agreement: once your reserve is met, the dealer must complete the purchase.
If a dealer ever fails to honor their winning bid, they face penalties — and part of that penalty is paid to you.
Support
💡 A Bidbus rep is always available by text or email to help you set a smart reserve price and guide you if bids come close. Make sure you save our contact.
In short
Your reserve price is your safety net. If it’s met, the car is sold at or above that number. If not, you’re free to decide what happens next.